We are entering the Golden Era for experts (finally)

There’s a shift happening right now that will change everything for the modern-day expert.

We don’t have to be expert marketers anymore.

We can get back to being experts at the thing we’re actually supposed to be an expert in.

Things are about to get good.

Allow me to explain…

Yesterday, we talked about how AI can create a waterfall of content to grow your expert empire.

Still, many aren’t using it.

Why?

Well, there are a lot of concerns around using AI to create content, like:

"AI content won't connect with my audience on a personal level."

"AI won't understand current trends in content creation."

“If AI content works, then everyone can do it, and it will soon be saturated.”

I get it. When I first started using AI, I was outspoken against it. I doubted it could replace me. I felt like it would just produce generic content.

Now, I see it differently.

You see, I never set out to become a “marketer”. I got into the coaching space to help people buy rental properties initially and quickly realized how much I’d need to learn about marketing to make my business work.

I accidentally slipped into the role of “online marketer” and began spending more time on that than helping my actual students or even investing in my own properties.

This is a common issue many experts run into.

The good news?

AI is the solution. 

It’s allowing experts to “get back” to being actual experts instead of spending 90% of the day with their marketer hats on.

The change for me was when I let go of my identity as an all-things marketer. 

I realized:

I don’t have to become an expert copywriter.

I don’t have to become an expert YouTube script writer.

I don’t have to become an expert at writing threads or scripting reels.

I don’t have to learn how to craft winning posts or emails from scratch.

I realized I could, instead, pour my energy into helping my clients get results.

I could lean on AI for advertising. I could train it on my favorite books, create prompts, and then use them to create powerful content. 

Sure, I’d edit it to make it sound like me. But I would never again forget to open a post with a hook, to add curiosity to my email subject line, or to tell my stories with the Russell Brunson frameworks.

AI would take care of that for me, and I could focus on having original, authentic, human ideas.

I could get back to being creative.

Despite this all sounding great, I still had the same concerns as you.

Let’s address them now:

"AI content won't connect with my audience on a personal level."

Wanna know what really connects with people?

Stories.

It’s not the exact word-by-word construction of the story. It’s the story itself. 

And, there are powerful storytelling frameworks (those used by Hollywood producers) that you can train AI on - which help you tell stories that resonate with people much better.

The result?

You are freed up to go live, be human, do real stuff, gain experiences, and accumulate more stories for the bank.

"AI won't understand current trends in content creation."

On some level, this is true. AI doesn’t initially know how to write a script for a YouTube video. 

But when you find the best YouTube script writers and train AI on their processes, AI becomes an absolute powerhouse in script creation.

Then you go do the same thing for X threads, reel scripts, emails, and so on…

The best tactic for these is ever-changing, so it requires some upkeep, but it’s very minimal work compared to the outsized return you get when you are suddenly doing content “right” across each format and platform.

“If AI content works, then everyone can do it, and it will soon be saturated.”

This is true and was my biggest hold out for a good while. 

I didn’t see the point in printing generic ChatGPT content when a VA in the Philippines could do this for anyone—for $4/hour.

“As soon as everything works, nothing works,” I used to say.

Here’s what I’ve learned:

The only thing that matters with content is real-life experience.

If you don’t share a story in your content about:

• What you did
• What worked
• What didn’t work

Then your content is nothing more than a glorified search engine result.

It’s not about AI content vs. Human content.

It’s about personal content (sharing real experiences and stories) vs. generic content (which AI can produce in droves).

That’s why it’s never been more important to go out and do real sh*t instead of sitting behind the keyboard sharing theories and opinions.

AI frees you up to make that happen.

OK…if you like the idea of creating an AI Content Engine to produce endless amounts of content to grow your personal brand authentically & attract new readers for your book, I’ve got a special offer to tell you about.

Until January 1st, I’m offering to build an AI Content system for all new clients—at no additional charge, regardless of which package you choose.

After January 1st, this bonus won’t be free anymore because it’s a significant time investment on my part.

If you've been wanting to publish a book & would love to create a ton of content to grow your brand and promote your book, now is your chance.

By the way, if you have an existing book but just want the AI Content system, we can work something out.

To understand how the entire process works, watch this video:

​Learn About Author-ity Accelerator Here​

If you have questions, just hit reply and lemme know.

-Brian

P.S. If you’re worried that using AI to create content across a bunch of platforms will be confusing and require a lot of technical skills, look out for my email tomorrow, where we tackle these issues head-on.