If You Have a Book, You Can Get Clients—Even with Zero Followers

This is day four of a five-day series where we look at how AI can be used to promote your book & get clients.

If you missed the last three issues, find them here:
Day 1: The day I cloned a millionaire (& got hired on the spot)

Day 2: We are entering the Golden Era for experts (finally)

Day 3: Secrets Of Building An AI-Powered Book Marketing Engine

You might have been reading this series about using AI to create an endless amount of content to promote your book, but you’re thinking:.

This won’t work for me because I have no audience to promote my book to.

I totally get it. 

That happened to me when i started promoting my first book Fire Yourself. I wanted my consulting business to work so bad. To feel validated. To feel like I was worthy of being paid to help people.

But without a social media following, the only people liking my posts were my aunt and my mom. Even having a book wasn’t helping me get clients.

But then, I asked myself: 

Who already has an audience of my dream clients?

The answer was real estate investing coaches, particularly those who had large podcast audiences. I reached out to a lot of them. 

Many ignored me. A few said yes but the interview didn’t cause any sales. 

Then, a couple of bigger-name coaches said yes. When those interviews went live, it led to a windfall of book sales & hot prospects ready to work with me.

I sold a $3,000/month coaching program to help them grow their house-flipping business. It didn’t take many (3 to be exact) for me to go from zero to a six-figure income.

Over time, I’ve built a small audience (about 20,000 when you add socials + email list together).

Now, I get 60-70% of my clients from my audience and the rest from very strategic outreach, like I did with the podcast interview requests.

I prefer to post content, but I learned how to do outreach to get clients when necessary (which gives me confidence).

Here’s how to think about it:

Posting content is depositing money into an investment account. It grows slowly and compounds over time.

Doing outreach is earning a commission check. It’s not scalable, doesn’t compound, but it pays the bills.

The good news?

AI helps with both.

• AI can write your emails to send to the podcast hosts, summarizing your expertise and asking for an interview. (p.s. - having a book gets you more interviews)
• AI can write direct messages to the people you want to have as clients.

For example, you can identify 100 dream clients and write messages to them simply offering a free copy of your book, then follow up, then get them on the phone, etc.

If you’re just starting out, a little outreach will be necessary. But you won’t have to do it forever, and the right way to do it is NOT the spam you see in your inbox every day.

If you want my help: 

1. Publishing a book to display your expertise 
2. Creating an AI Content Engine to promote your book & do outreach

I’ve got a special offer to share with you…

For all new clients who join Authority Accelerator before January 1st, I will build your AI Content Engine for free.

After January 1st, the overall price will go up (because building this out is labor intensive!)

Get the full details here:

​​Learn About Author-ity Accelerator Here​​

If you have questions, email me: [email protected]

-Brian