How to Make Yourself Irreplaceable in a World of AI (for experts)

I officially lost my job to AI this week.

Well, my job as I knew it.

The service I provide to experts - helping them publish books to get more customers, can largely be done by AI now.

For a while I was pretty upset about this.

But then I stumbled across something amazing.

I realized that, not only is there hope for me…

But there is a huge opportunity right here in this moment.

We are literally at the beginning of a revolution just as big as the industrial revolution of the 30's or the tech revolution of the 90's.

If you're looking for opportunities, you have a massive one staring you in the face.

If you are an entrepreneur, you have to become an AI-forward company fast in order to survive. But it won't just help you survive. It will help your offers stand out and you'll get more customers because your competition hasn't caught on yet.

My Background

My name is Brian Ellwood and I've been an entrepreneur for over a decade. I built a real estate investment company that flipped over 500 houses and I purchased 3 dozen rental properties.

Then I pivoted to coaching other investors—helping them buy their first rental properties. Over the course of 6 years, I built a successful coaching business, worked with 400 clients, and wrote a couple books. I then pivoted away from real estate and started helping experts & coaches grow their businesses.

A little over a year ago, I refined my offer to helping experts publish books. I've published three books now and they've attracted the lions share of the 400 high ticket clients I've worked with, so I have experience in it and I love it. I really feel like I found my calling when I landed on this offer.

The AI Disruption

I was plugging away, happy with how things were going, and less than a year later, AI showed up and rocked me to the core. A software with the writing power of a thousand humans just landed on everyone's lap. What the hell?

Now of course, there's caveats… you can't just put a ChatGPT book on Amazon and expect it to do well.

You've got to:

• choose the right title to get it to stand out
• learn how to tell stories
• structure the book
• create a great offer to sell behind the book
• build the funnel to ascend the readers
• master copywriting throughout all of it, and more.

Adapting to Change

So, my days quickly changed. Instead of hammering away at the keyboard all day, I found myself using AI. Creating prompts, training it, and cleaning up what it produced.

I bet this is how people felt in the Industrial Revolution when they were being paid to lift lumber and then one day, bulldozers showed up.

They probably thought: If those bulldozers can lift 100x what I can, what good am I anymore?

But over time, instead of doing the lifting, they learned to operate the bulldozer.

The AI & Robotics Revolution

We are in the early stages of the AI & Robotics Revolution.

And just like every other revolution, we have to stay light on our feet.

• To pivot
• To learn new skills
• To stay ahead
• To go from a ditch digger to a mechanical engineer

Maintaining Authenticity

The downside of this, for me, is the loss of the romanticism around what I do.

I pictured myself spending my days typing away on my keyboard over an oat cappuccino, while gazing out the window at the aspen trees from my favorite coffee shop.

Just because AI is here doesn't mean I have to abandon what brings me joy: Writing and sharing ideas and helping people.

Let's discuss the massive business opportunity we have in front of us right now: to ride the AI wave, make money, and make a bigger impact.

Real-World Applications

My wife is an occupational therapist who helps adults with disabilities. She is considering learning to use AI to help adults with disabilities become more independent.

Picture an AI agent that helps an adult with severe autism or down syndrome:

• live more independently
• take control over their day
• and even help them navigate social interactions in real-time

The Future of AI Agents

An AI agent is just a piece of software that has been trained to do a task.

The old (and still current) approach for running an ad campaign:

• Hire a copywriter to write everything
• Hire a funnel builder to build your funnels
• Hire an ad agency to run your ads
• Hire a customer service representative to deal with support

Fast forward 5+ years:

• An AI Agent will write your copy
• Another AI agent will prepare 100 different Facebook Ads
• Another agent will launch the campaign
• A different AI agent will build your funnels and automations
• Yet another AI agent will deal with all support requests

My Solution: Building AI Agents for Experts

These Agents assist my clients in writing their books. Everything from the title, to the outline, to drafting the chapters, etc.

My AI Agents can:

• Write books like the top nonfiction authors
• Write YouTube scripts like Ali Abdaal
• Write tweets like Matt Gray and Justin Welsh
• Write reel scripts like Brock Johnson
• Write emails like Frank Kern
• Write webinar and VSL scripts like Russell Brunson
• Tell stories like the best hollywood producers
• Help you develop your offers like Alex Hormozi

Key Takeaways & Action Steps

What to Do:

1. If you're an employee doing a job that an agent can replace you in, it's time to learn how to build and manage these agents for your company or risk become obsolete.
2. If you're an entrepreneur, look at every part of your business that can be enhanced and assisted by AI, and make it happen ASAP.
3. Don't start by thinking about AI. Think about your specialized set of expertise that others can't replicate.

Final Thoughts

The AI revolution is upon us.

The ones who stand still and watch are the ones who will fall behind.

What's your next move?

Brian